28 in 11 million? Yeah... Sounds like a pretty severe low-balling, to me. Outstrips even the DSM-IV's estimate.
Also, I wonder who will be performing these surgeries? Are they going to send someone out to apprentice for a few years with an experienced SRS surgeon, or this gonna be some green n00b fumbling a scalpel all over the place and muttering, "Hm, how about this over here..."?
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Sister Pointy Implement of Temperance